Few companies fully understand the profitability of their customers. Sales reports are often revenue-centric and lack the additional detail required to provide true insight into customer profitability.
The result? The “largest” customers continue to monopolise sales resource at the expense of strategic focus on potentially higher margin customers and prospects.
There is a better way.
3 Ways to Increase Profitability
- Analyse your profitability gap – do you know which are your most profitable customers, not just the customers who place the biggest orders?
- Change organisational behaviour – focus sales resource to maximise margins.
- Redefine your market – can you accurately calculate a prospect’s profitability potential?
Make better business decisions, by taking your profitability reporting to the next level.
