Workshop leader: Khoi Truong Khoi Truong is responsible for digitizing the world’s largest cosmetics and beauty company. As Director of Digital Media and Data Optimization for L’Oréal Canada, he is building a data-driven strategy across the organization, as well as managing marketing, media and digital analytics. Khoi is an experienced workshop leader, having worked closely with L’Oréal’s HR department over the last 5 years to put digital training programs in place. He’s also a frequent speaker on digital optimization for Les Affaires and the Association of Canadian Advertisers. His projects with L’Oréal have been featured on Adobe’s CMO.com, Direct Marketing News, and the Globe and Mail. Who is this workshop for? Marketing agency professionals with 1 or 2 years of experience Non-agency marketing professionals working for corporations, institutions or not-for-profits Marketing directors who want to get better acquainted with digital Professionals working in companies shifting to digital Entrepreneurs and Startups who need fast and convenient access to digital skills and insights that will accelerate their businesses. Topics covered Canadian Digital Landscape Digital Media Overview Fundamentals of Digital Media & Strategy (e.g. SEO / SEM / Keywords, Web analytics, Retargeting Marketing, Search, etc.) Designing a Media Campaign Analytics and Reporting Business cases